This interesting infographic crossed the wires today. A very succinct discussion of the multi-faceted role of the community manager in foster and maintaining an online community.
The name ViralHeat came up again in a conversation yesterday and I revisited their site to see how they are presenting their service offering. If you seen their pitch before, they claim to be able to monitor the key social media mechanisms and provide real time analytics to enable marketers fine tune their sales strategies and even potentially pre-identify customers. This might be an interesting combination of offerings to consider when we look at Twitter and their API.
FastCompany has an interesting article on QR Codes. 13 Creative Ways to Use QR Codes for Marketing
An interesting and concise commentary on what makes a blogger successful happened onto the bloggosphere last week. You might find it interesting. 8 Keys to Blogging Success.
Twitter is changing the speed and reach at which academic research is being subject to scrutiny and critical appraisal. This is an intriguing look at a couple cases: Peer Review: Trial by Twitter.
A concise little video looks at what Wikipedia is and why he thinks it is significant…There’s no doubting that it is very, very significant, but in what way and possibly not by the the terms he defines…good food for discussion.
Thanks for all your very thoughtful participation in last night’s inaugural lecture. I really appreciated you taking the time to give me an idea of your expectations. You are all living up to the high praise with which you have been feted. I look forward to us having an very productive and useful course module.
I mentioned last night that O’Reilly has a blogger review programme that provides you with copies of their ebooks in exchange for providing unbiased and honest reviews. If you would like to participate, you can find more information at their blogger review website. I think this this programme is useful not just because it gives you access to selected titles, but also helps you to hone your writing skills and appreciate things more critically. In fact, this programme in itself is a good example of a social computing initiative and another one we can reflect on during our 12 week journey.
Have a good week. We’ll see you all next Tuesday.
Big data and analytics have found their place in the sales cycle. In particular that part of the business known as maintenance and renewals.
A method to aggregate and analyze multiple data sources is working forServiceSource, a cloud services provider that offers a combination of managed services and its software to analyze data and help increase customer renewals.